World
50 million
total downloads
100 thousand / month
Audience
Where the audience is
Here we show reach by platform, session, and geography — not Home's corporate numbers.
Reach by platform
Consumption happens on different devices. Mobile leads the sessions; TV, web and connected complete the journey.
Mobile72%
+18 min
Average time per session
+25 min
Daily usage time
38%
Weekly recurrence
72%
Mobile sessions
Geographic distribution
Total and monthly downloads by region. A distributed organic base, not concentrated in a single market.
Brazil
32 million
total downloads
62 thousand / month
Latam
8 million
total downloads
17 thousand / month
North America
5 million
total downloads
11 thousand / month
Europe
3 million
total downloads
6 thousand / month
Asia
2 million
total downloads
4 thousand / month
Network interests
Music & Streaming
Continuous consumption of live and on-demand audio.
News & Current Affairs
Regional and national information in real time.
Religion
Recurring engagement and active participation.
Technology & Apps
Digital users with high dwell time.
Events & Culture
Local coverage and interaction.
Business
Companies and organizations connected to the digital public.